The value of storytelling
Your institution’s stories can be one of the most valuable resources you have.
Have you ever noticed how the atmosphere in a room changes as someone embarks on a story that clearly means something to them? The people listening relax and engage. The person speaking becomes fluent and animated.
“As I was researching organisational identity I kept coming upon references to storytelling. Then a colleague sent me an article that had really enthused her and another pointed out a CASE online seminar… I realised that this was a major theme. I decided to call Rob Woods and he told me why he feels storytelling is such a valuable tool.”
Tricia Scott, Distinct Research Analyst.
What this is
In this briefing note hear about the value of storytelling as a tool for embedding the distinctive identity or strategic direction of your institution.
Why it's useful
People love stories. A story sticks in the mind more easily than facts and figures. What better way to communicate to any audience what it is about your institution that makes it special?
Topics: Communicating your distinctiveness.
