Understanding your competitive market
Competition takes many forms. To understand fully your institution’s competitive challenges it is valuable to consider how well your institution performs against the range of competition for students, staff, partnerships and funding opportunities.
Contributed by Rosemary Stamp, February 2012
What this is
In this briefing note, we consider the scope of the market within which HEIs compete. We consider seven key competitive factors and learn what institutions need to do to respond to their competitive challenges effectively.
Why it's useful
An accurate awareness of the competitive landscape in which we operate is central to an understanding both of our current institutional positioning, and the scope of future institutional opportunities.
Rosemary Stamp is the Director, Stamp Consulting.
Topics: Establishing your distinctiveness.