Analysing your institution by survey: Briefing note
This briefing note not only looks at why surveys might be useful but also at how to make them more successful in eliciting useful responses.
What it is
In this briefing note, we consider the role of surveys in improving the understanding of the institution. Qualitative methods – as discussed in the guide ‘Understanding your institution’ – can tell you a huge amount about what matters to people, but they can give you a false picture of the prevalence and relative importance of issues. A survey approach can help you to put issues into context.
Why it's useful
Getting feedback from a good proportion of any stakeholder group can make sure you are responding to the institution as a whole rather than the latest hot topic or the most forceful individuals.
Topics: Establishing your distinctiveness.