In these turbulent times, giving your staff a reason to engage with your organisation's goals is essential. Learn the six key components of organisational identification.
Why is this important?
The achievement of organisational objectives largely depends on employee behaviour. Employees who identify strongly with their organisations are more likely to show a supportive attitude toward them, to have high levels of motivation and to make decisions that are consistent with organisational objectives.
Why it's useful
In this briefing note, we explore how an organisation can encourage people to associate themselves with it – and benefit from those associations.
Apart from having a mission and values that people wish to associate themselves with, there are other ways in which an organisation can seek to encourage the process of identification. Discover the six key components of organisational identification.
Open full briefing note, 109 KB
Topics: Guiding your internal decisions.