Resource Index

The case for change articles

Articulating what you have to offer coherently, and knowing how relevant that is to your market, is not marketing gloss; it enables you to tell your audience what your institution's strengths are. The strategic drivers that might lead you to undertake that task are many and varied - we examine those here.

What distinctiveness is... and isn't

As the sector responds to its more competitive environment, many university staff will find that...

Topics: The case for change.

What is Distinctiveness?

"Choosing to win a different race because it's the one you've set yourself up to...

Topics: The case for change.

 

Resource Updates…

Receive alerts, each time new resources are added by subscribing to the Distinct RSS newsfeed.

Join the debate…

The project team not only welcomes but needs your input - to be of most value to the sector we need to hear your questions, thoughts and stories on distinctiveness, strategy development, leadership and stakeholder engagement.