Resource Index

Communicating your distinctiveness articles

To be sure that your audience knows what you stand for, you must exemplify it and tell them about it over and over again. This requires a memorable, engaging articulation of what you stand for; and one that you will be able to use for many years to come.


City University London: Starting on the journey

Communicating: Building an identity based on a combination of academic excellence, a central London location,...

Topics: Communicating your distinctiveness, Case Studies, HE Case Studies.


Communications directors: How to influence discussions on distinctiveness

A solid evidence-base is key. Perceptions research with 360 degree constituencies, that both identifies the...

Topics: Communicating your distinctiveness.



Does the recruitment promise match reality for students?

As we have seen, an effective distinctive position is one that is real, rare and...

Topics: Communicating your distinctiveness.


Finding the hook

Understanding the various audiences you want to engage is key to unearthing your organisation's distinctiveness;...

Topics: Communicating your distinctiveness.


Going Public in HE

Telling the world what your institution has to offer probably feels like a bread-and-butter activity...

Topics: Communicating your distinctiveness.


Keep communications clear and simple

To ensure that what you meant to express is what your audience hears, it’s worth...

Topics: Communicating your distinctiveness.


Reputation and reality

In the age of social and digital media, managing the reputation of your organisation is...

Topics: Communicating your distinctiveness.


Project now closed

This project is now finished and the content on the site is provided as an archive of the research.