Resource Index

The case for change articles

Articulating what you have to offer coherently, and knowing how relevant that is to your market, is not marketing gloss; it enables you to tell your audience what your institution's strengths are. The strategic drivers that might lead you to undertake that task are many and varied - we examine those here.


Aren't we distinctive already?

Your HEI is - but the challenge lies in successfully identifying and articulating that distinctiveness....

Topics: The case for change.

Beyond taglines

The utilisation of commercial marketing strategies and tools within HE is nothing new. Most universities now...

Topics: The case for change.


Competing in a flawed market

Institutions must work with and embrace the new environment of competition if they are to...

Topics: The case for change.



Distinct's research outcomes

In our end of project report you'll find material to support you and your institution...

Topics: The case for change.


Giving your audience a reason

It doesn’t matter if you are excellent on a whole range of attributes, if those...

Topics: The case for change.


Mission statement exercise: Briefing note

All too often, mission statements end up as a generic statement of what a university...

Topics: The case for change.


The bigger picture: what will the HE sector look like in the years ahead?

When an institution is reviewing its distinctiveness, one of the important sources of evidence to...

Topics: The case for change.


University of Leicester: Stories that communicate a distinctive identity

Claim for distinctiveness: A research intensive university which seeks to excel in both research and...

Topics: The case for change, Case Studies, HE Case Studies.


Project now closed

This project is now finished and the content on the site is provided as an archive of the research.