The National Media Museum: Achieving a sense of common purpose
How a national museum established a clear understanding of its role and enabled all its staff to play their part in delivering its brand promise.
In this case study discover how:
- The Director constantly reinforces the links between current operations, external events and the strategy.
- The museum’s advocacy programme targets opinion formers and influencers and offers a two-way communication channel for promoting the interests of the museum.
- The museum learned the importance of accepting that you can’t be completely different; so the key is to understand where to focus attention to achieve effective differentiation.