The National Media Museum: Achieving a sense of common purpose

How a national museum established a clear understanding of its role and enabled all its staff to play their part in delivering its brand promise.


In this case study discover how:

  • The Director constantly reinforces the links between current operations, external events and the strategy.
  • The museum’s advocacy programme targets opinion formers and influencers and offers a two-way communication channel for promoting the interests of the museum.
  • The museum learned the importance of accepting that you can’t be completely different; so the key is to understand where to focus attention to achieve effective differentiation.

PDFicon View Case Study (PDF 82 KB)

Topics: Leadership, Case Studies, Beyond-HE Case Studies.

Browse Case Studies…



PDFiconThe National Media Museum (PDF 82 KB)

Clicking on this link will open the document in your current window (use 'back' to return to the original page). To download a file, right-click and select "save as...".