Reputation and reality
In the age of social and digital media, managing the reputation of your organisation is more difficult than ever; so, how can we communicate and encourage a ‘distinct’ reputation for our organisations, when influence over reputation is wrested from our control?
Contributed by Tracy Playle, May 2012.
What this is
Tracy Playle, Director and Communications Consultant at Picklejar Communications, argues the case for harnessing social media to engage increasingly vocal and marketing savvy HE audiences, and its important role in underpinning an authentic and consistently evidenced reputation for your university.
Featured contributor
Tracy Playle is Director and Communications Consultant, Picklejar Communications Ltd.
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Topics: Communicating your distinctiveness.