Reputation and reality

In the age of social and digital media, managing the reputation of your organisation is more difficult than ever; so, how can we communicate and encourage a ‘distinct’ reputation for our organisations, when influence over reputation is wrested from our control?


Contributed by Tracy Playle, May 2012.

What this is 

Tracy Playle, Director and Communications Consultant at Picklejar Communications, argues the case for harnessing social media to engage increasingly vocal and marketing savvy HE audiences, and its important role in underpinning an authentic and consistently evidenced reputation for your university.

PDFiconDownload full briefing note, 201 KB.


Featured contributor

Tracy Playle is Director and Communications Consultant, Picklejar Communications Ltd.

» About our guest contributors

Topics: Communicating your distinctiveness.

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PDFiconReputation and reality, 201 KB.

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Social Influence Marketing - For a detailed report on social influence marketing (SIM) including advice on operational level metrics and also looking at the future of SIM, see The Fluent report, by Razorfish

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