Does the recruitment promise match reality for students?
As we have seen, an effective distinctive position is one that is real, rare and relevant. Here, we outline a structure for internal research that a marketing department can conduct to ensure that communications used to promote its institution’s distinctiveness satisfy the first of these criteria, by reflecting reality.
The people who are best equipped to advise on the accuracy of a prospectus are your current students – they are experiencing the reality of studying with you, they are similar in profile to your applicants and they have the added advantage of being on hand. In this briefing note we will consider:
- How to structure the research
- Issues to explore in the research
- Applying the results of this research
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Topics: Communicating your distinctiveness.