Pricewaterhouse Coopers: Embedding a shared vision in a network of individuals
How a global consultancy created a working environment that encouraged and enabled its staff to see their role as something more than providing business solutions.
“Bright people tend to think that when they’ve sent out a communication, next time they need to say something different. Actually you don’t. You have to communicate and communicate, putting the same thing in different ways and different places."
Moira Elms, PwC Brand and Communications Leader.
In this case study discover how:
- In response to a perception of ‘sameness’ in its sector, PricewaterhouseCoopers (PwC) embarked on market research to understand and monitor how the organisation was perceived.
- PwC has embedded its organisational vision into its culture.
- Gaining ‘buy-in’ from the partners – a very autonomous set of individuals – was essential to make its identity work.