Developing strong communication models
Ensuring stakeholders are on board and engaged can help create support for change and manage risk; but getting people on side isn’t always straightforward.
Contributed by Di Burton, October 2011.
What this is
In this briefing note, we take you through the five steps to effective stakeholder mapping, and look at how to develop a strong communication model.
Download full briefing note, 109 KB.
Di Burton is the Managing Director of Cicada Communications, which she founded in 1987. She advises at board level on leadership issues and stakeholder management for a range of blue chip organisations. For the past 14 years she has been directing the MA in Public Communication programme for the Government Communication Network at Leeds Trinity University College.
Topics: Guiding your internal decisions.