Brains Brewery: A positively different approach
"Branding is not just about advertising and marketing. To deliver a successful and identifiable brand, employee understanding and buy-in is vital." John Rhys, Chairman of Brains.
In this case study, hear how a brewery and pub company transformed its reputation and performance by conducting a comprehensive review of the way it was perceived, articulating a new vision of what it stood for and engaging its staff, trade customers and consumers with a motivating new visual identity and marketing campaign.
In this case study:
- Extensive research with both internal and external audiences was key to the success of the company’s change programme and to monitoring progress against its defined vision and brand values.
- The response of the company’s leadership to the negative aspects of the research findings was not to evade or justify them, but to listen and respondproactively to them.
- The research was coupled with creative insightto produce an engaging brand and marketing campaign that motivates staff, trade customers and consumers.
Topics: Establishing your distinctiveness, Case Studies, Beyond-HE Case Studies.