Eight Steps to Establishing Distinctiveness
The qualities of an institution that make it distinctive only remain effective until they are copied by others. So what better than identifying a property that is inherent and cannot therefore be adopted or imitated?
Contributed by Louise Simpson, May 2012.
What this is
The art of being distinctive requires strategy, market research and positioning – it is not just a final phase of communications. Here, Louise Simpson of The Knowledge Partnership considers the advantages for those universities which have a truly unique proposition and discusses other keys to effective distinctiveness.
The strongest points of distinctiveness are those that no one else can rival. Louise draws on her own research and experience, over a number of years, into what makes universities memorable.
Download full briefing note, 109 KB.
Louise Simpson, Director, The Knowledge Partnership. Louise co-founded The Knowledge Partnership in 2004, having been Director of Communications at the University of Cambridge.
Topics: Establishing your distinctiveness.