Distinctiveness in Higher Education

Using research findings on distinctiveness to survive in a challenging HE environment, with changing student expectations.



12 June 2012 | The Kings Fund, London, W1G OAN - now SOLD OUT!

CASE Europe, in partnership with the Distinct project and Universities UK, is hosting this senior level one-day event to share insight and best practices on developing a compelling institutional identity.

Places at this event are now sold out. To register your interest in reports and resources released at the event please do contact the project team. Follow online reporting and conversations from the team and the Guardian during the event using the Twitter hashtag: #distinct12.

This event is for Vice-Chancellors, Directors of Marketing and Communications, Directors of Strategic Planning and Senior Management Teams. Participants attending the conference will learn how to:

  • Understand the case for change
  • Establish their institution's distinctiveness
  • Use distinctiveness to guide internal decisions
  • Communicate their institutional identity publicly

"Armed with a clear sense of what their organisation is and what they can offer, senior HE professionals can work together to build a distinctive, value-based institutional identity, which they can communicate with confidence to all their audiences, including students, partners, employees and the community," says Kate Hunter, Executive Director of CASE Europe.

Confirmed speakers

We will be joined by eminent speakers from both within and beyond the sector. Wally Olins will talk about distinctiveness in the context of non-HE perspectives, and how these principles might apply to our sector.

The conference will feature the following Vice-Chancellors:

  • Professor Janet Beer, Oxford Brookes University
  • Professor Sir Robert Burgess, University of Leicester
  • Professor Mark Cleary, University of Bradford
  • Professor Graham Henderson, Teesside University
  • Professor John Vinney, Bournemouth University

Senior practitioners speaking include Richard Taylor, University of Leicester; Anne Gwinnett, Oxford Brookes University; Susie Baker, Oxford Brookes University; Sue Kershaw, University of Bradford; and David Willey, Bournemouth University.


View the programme here (PDF, 50 KB)


  • CASE members: £250.00
  • CASE non-member: £350.00
  • CASE independent schools member rate: £115
  • CASE non-member independent schools rate: £215

Registration - SOLD OUT!

Please note, this event is now sold out.



PDFiconConference programme (50 KB)

Track conversations about this event using the Twitter hashtag #distinct2012

Project now closed

This project is now finished and the content on the site is provided as an archive of the research.