Case studies

"Branding is not just about advertising and marketing. To deliver a successful and identifiable brand, employee understanding and buy-in is vital.

A successful branding process will not just inspire effective marketing communications; it will also bring about a change in employee behaviour, both in terms of the internal culture of the organisation and the interaction with its trade customers and consumers."

John Rhys, Chairman of Brains Brewery

The Distinct case studies have been collated to support institutions in understanding how distinctiveness can be approached and achieved.

Browse All Topics, or use the Browse Case Studies menu on the right-hand side of this page to find out more on a particular sector.

The case studies have been divided in order to represent organisations from both within and beyond the sector, who have each achieved a particular part of The Distinct Framework with particular success.

HE - these case studies profile HE institutions.

Beyond-HE - these case studies are taken from private and public sector organisations.

Project now closed

This project is now finished and the content on the site is provided as an archive of the research.